5 Eco-Friendly Logo Design Tips

5 Eco-Friendly Logo Design Tips to Appeal to Green Consumers

A company's logo is like their online dating profile. It's a succinct snapshot of who they are and what they bring to the table. Many marketing experts consider a logo to be the most important piece of business design.

As environmental concerns become clearer, companies are working harder to be eco-friendly. For this reason, if a company is eco-conscious, they want this to come through in everything they do.

For a graphic designer, allowing your clients to say, "We even have an eco-friendly logo," is a selling point.

So how do join the ranks of an eco-friendly logo designer? We have a few tips that can help.

Tip #1: Greenify Your Workspace

One of the best ways to have an eco-friendly graphic design business is to make your office "green." Whether you work at home or in a corporate environment, here are a few ways to be environmentally friendly:

Unplug all your devices when you're not using them. A plugged-in device will draw electricity even if it's turned off.
Take advantage of the classics. Use efficient light bulbs, reduce temperature control, conserve water, etc.
Reduce your hours if it's practical.

Tip #2: Embrace the Power of Digital

We get it, everyone loves flipping the pages of on an oversized easel in a logo design meeting. But think how many resources are required to prepare them, environmental and financial.

For your future logo design meetings with clients, consider a PowerPoint presentation instead. If you're working on a smaller scale, show clients proofs on PDFs rather than printed papers.

Tip #3: Think Local for Eco-Friendly Logo Design and Beyond

Using local suppliers, printers, and products will limit transportation needs. For example, as a Portland local SEO company, they focus their business locally. That means less travel to other parts of the country, and burning fewer fossil fuels.

Tip #4: Practice Environmentally Conscious Printing

You can use digital displays for many aspects of graphic design, but you can't avoid printing altogether. But the printing process has a large carbon footprint. Here are a few tips to keep it green:

Use paper made of post-industrial recycled content or post-consumer recycled content
Partner with print shops who have eco-friendly practices
Choose totally chlorine free (TCF) paper
Try tree-free paper

Tip #5: Try Minimalism

Making small design changes can make for a more eco-friendly logo. Graphic designer Sylvain Boyer focuses on fewer colors, finer lines, and minimalist designs.

He's re-worked major brands' logos in this style, reducing ink by as much as 38%.

This minimalist style also has a modern look, so it's perfect for keeping your designs in the 21st century.

A Final Word about Eco-Friendly Graphic Design

Graphic design isn't a field many people associate with a large carbon footprint. But everyone can stand to make their profession more environmentally friendly.

We commend you for taking steps toward a more eco-friendly career. We hope the tips above can help you get started.

For more tips on Photoshop, tutorials, and more, explore our Photoshop archives.